Partnership Proposal

BECOME A SPONSOR

Newcastle to Morocco. A £999 banger. 8 days. One unforgettable convoy, in aid of Dragonfly Cancer Trust.

9-16 April 2027

ENQUIRE ABOUT PARTNERING VIEW THE PACKAGES

What is Rust 2 Dust?

A SERIOUS ADVENTURE PRODUCT, WITH A REAL CAUSE

This is a commercial rally with a genuine charity partnership, not a charity fundraiser. Sponsors get a serious adventure product with real emotional resonance, not a token cause tie-in.

The £999 Baseline

Cars are scored against a £999 baseline, verified by receipt at scrutineering: the cheaper the car, the higher the score. Budget and ingenuity, not budget alone, decide who wins.

Newcastle to Morocco

An 8-day, four-country convoy from Blaydon RFC through France and Spain to Chefchaouen, finishing at Gibraltar and Algeciras.

Live Leaderboard Scoring

Teams earn points for car-purchase savings, daily fuel economy, charity fundraising, a Day 1 costume prize and pit-team content, tracked on a live leaderboard across the checkpoints.

A Cause on Every Car

Every vehicle carries the name of a young person supported by our charity partner. Adventure with genuine purpose.

Why Partner With Rust 2 Dust

BRAND VISIBILITY, CONTENT & GOODWILL

Built-In Marketing Engine

Meta Ads across Facebook and Instagram as our primary channel, backed by a live website, active Facebook page, and a 60-day content calendar through the build-up.

Content That Writes Itself

Eight days of convoy footage, breakdowns, checkpoint drama and charity stories across four countries. A steady supply of authentic, sponsor-branded content.

A Growing, Engaged Community

A niche, passionate motoring audience broadened by the charity angle to reach well beyond hardcore petrolheads.

Press & PR Hooks

A £999-car adventure ending in a foreign junkyard, in aid of young cancer patients, is a strong local and regional media story, and sponsors are named in the pitch.

A Memorable Physical Presence

From the departure line at Blaydon RFC to five checkpoints across four countries: branding, goody bags, and on-the-ground activity.

A Genuine Cause Partnership

Association with Dragonfly Cancer Trust and the "Drive for the Ones Who Can't" concept, without the rally being positioned as a charity event first.

Partnership Tiers

FOUR WAYS TO GET INVOLVED

From headline partner to community supporter. Indicative pricing, tailored per partner.

Title Partner

Headline

1 available

£4,000 - £5,500

Headline naming association with the rally. Top-tier visibility across every touchpoint from launch to finish line.

Enquire

Convoy Partner

2 available

£2,000 - £2,750

Prominent branding across vehicles, rally pack, and digital channels, with on-event presence at departure.

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Checkpoint Partner

Up to 5

£600 - £900

Named association with one of the five rally checkpoints, plus goody bag and social media inclusion.

Enquire

Community Partner

Open

£150 - £300

An accessible entry point for local and regional businesses wanting to support the rally and the cause.

Enquire

Long-term partners are locked at these rates across the 2028 and 2029 rallies. 2027 inventory covers two outings: the April Rally (Newcastle to Morocco) and September's Rust 2 Dust: The Return Run (route to be confirmed). One partnership, both events.

What Partners Receive

BENEFITS BY TIER

Illustrative benefits across the four tiers. Final scope confirmed per package.

Benefit Title Convoy Checkpoint Community
Logo on rally livery, website, and rally pack Included Included Included Included
Sponsor representative invited to departure day / full trip Included Included Not included Not included
Branded merchandise in every participant goody bag Included Included Included Included
Named checkpoint or trophy at end-of-rally presentation Included Included Not included Not included
Photo and branded video content for your own marketing use Included Included Included Not included
Named in press release and local media pitch Included Included Not included Not included
End-of-event impact report (reach, impressions, engagement) Included Included Included Not included

Marketing & Reach

A CAMPAIGN ALREADY UNDERWAY

Sponsor visibility runs the full length of the campaign, not just the rally days.

Live

Website at rust2dust.com

Meta

Facebook + Instagram Ads

60-day

Social calendar in market

10+

Convoy vehicles, scaling to 25+

Drive for the Ones Who Can't

Dragonfly Cancer Trust

Our official charity partner is Dragonfly Cancer Trust. Every convoy vehicle carries the name of a young person supported by the Trust, with family consent coordinated directly by Dragonfly.

Sponsors are publicly associated with a cause story that photographs, films and shares itself: named cars, real stories, real impact. A combined fundraising target is agreed with the Trust ahead of each event.

A PARTNERSHIP, NOT A ONE-OFF

1

A short conversation

Tell us about your goals: brand visibility, community engagement, or supporting the charity partnership.

2

A tailored proposal

We match you to a tier (Title, Convoy, Checkpoint or Community) or build a bespoke package.

3

Confirm & activate

Branding, content and on-event presence begin rolling out immediately across the build-up campaign.

Let's Build a Package Together

GET IN TOUCH

Every partnership is shaped around what matters most to your brand. Send us a few details and we'll be in touch.

Or email us directly at info@rust2dust.com